About a month or so ago, I purchased the e.l.f. Studio Maximum Coverage Concealer- Oil Free in Sand and am ready to review it for you. Here’s what e.l.f. has to say about the product: “Maximum Coverage Concealer provides blendable, wearable, customizable coverage for body and face. The Oil Free formula is perfect for hiding tattoos, birth marks, dark circles, blemishes, scars and more. Highly pigmented for for long-lasting, ultimate coverage and confidence!”
I don’t use under-eye concealer all the time, so I got the Studio Maximum Coverage Concealer mainly to cover blemishes and redness. I was hoping that it would be an even cheaper alternative to my Hard Candy Glamouflage concealer (which I love). At $3.00 a tube, I had to try it out. I purchased Sand, which is ideal for fair to light skin tones with a neutral balance of yellow and pink undertones. It comes in a fairly large squeeze tube that contains 0.7 fl oz/20 ml of product, so you get a really good amount for the price.
The texture is creamy and light, and feels weightless on the skin. I have heard good reviews from those who use it as under-eye concealer that it does not crease or settle into fine lines. I found that it blends effortlessly into the skin, and looks beautiful. Unfortunately, it is in no way full or maximum coverage. When blended, the concealer sheers out and only provides light to medium coverage. There is no possible way that it could cover tattoos or dark scars, and it doesn’t do a good job with blemishes in my opinion. It is so unfortunate, because I really wanted to love the Studio Maximum Coverage Concealer. It does a decent job of covering mild discoloration, but I could not get it to work for anything more than that, no matter what method I used (fingers, brush, sponge). Also, I found that it has poor longevity, even when set with a powder. My skin is dry and I do not normally have issues with fading, but this concealer only lasted about four hours on me. Oily skin would eat it up even faster.
So, overall, I’d have to say that the e.l.f. Studio Maximum Coverage Concealer is a fail. It does not live up to its claims, and it did not do the job I bought it for (to cover blemishes/redness). I am going to try to salvage it by using it as an under-eye concealer because I do not have really dark circles and don’t need a lot of coverage there. I’m hoping the smooth texture will work well for me because I do have fine lines and concealers tend to settle and crease up on me. (Though I have had a lot of luck with Maybeline Age Rewind in that area.) I have seen a lot of positive reviews of this concealer, so I can only assume that people like it under the eyes. For me, though, I can’t recommend it. I’m going to stick to my Hard Candy Glamouflage, because that stuff is hard core coverage. Don’t waste your money on the Studio Maximum Coverage Concealer. Although it’s cheap, you’d be better off putting your $3.00 toward a better product.