Ulta has been busy this summer partnering with new brands. Back in June, I told you that Mally Beauty was being sold online at Ulta and was going to be available in stores August 11. Well, now I want to tell you about two other brands that can now be found at Ulta.
You may remember Jane Cosmetics from back in the day. They have renovated the entire line and are now back and available at ulta.com and in stores as of this week. I personally have never used Jane Cosmetics products, but I am looking forward to checking them out and have heard some good things about the brand. Though they have higher prices than they used to, Jane is still in the drugstore price range and it seems comparable to Physicians Formula pricing.
I’m super excited about the launch of It Cosmetics at Ulta. Previously It Cosmetics was only available at QVC, I believe. I have heard so many good things about their Bye Bye Under Eye concealer, Vitality lip products, and great contour products. It Cosmetics are in the prestige price point. They are now available online and will be available in stores as of September 1st.
I love that Ulta is growing and adding more brands to their line up. I am very excited to try these new lines out now that they are so much more convenient to get ahold of. I don’t know about you, but I’d rather head down to my local Ulta to see the products in real life than have no choice but to purchase online. Are you excited about the new products available through Ulta? Let me know in the comments below.