Amazon launched it’s new Luxury Beauty Store yesterday. This is a new and refined shopping experience for discovering tons of products including makeup, skin care, hair care, men’s grooming and fragrance. The new store features enhanced search options, detailed product information and editorial content, and clear images that make shopping for higher-end beauty products convenient and more customized than ever before. Some of the 24 prestige brands that have signed with Amazon are NARS, Dr. Brandt, Jack Black, and Deborah Lippmann. I’m sure that there will be more to follow as Amazon gets this new division off the ground. Amazon was already a great place to research online beauty purchases and now everything is all in one convenient location.
In addition to the comprehensive product descriptions and thousands of reviews that we are used to through the regular Amazon store, the Luxury Beauty Store will also offer customers the ability to read up on beauty techniques and try new products with free samples. Unlike Sephora, Ulta or even beauty.com., Amazon offers free shipping on orders of only $25.00 and that can be combined with non-beauty items. They also offer free two-day shipping for Amazon Prime members. This is great if you only want one or two things at a time.
Check out amazon.com/luxurybeauty for more information and to begin shopping.