There are some changes to the Ulta rewards program for 2014 that you should probably be aware of. Most notable, in my opinion, is that the threshold for Platinum status is now $400 in one year instead of $350. I received an email from Ulta outlining the changes, so I’m going to just re-post what the email said.
Thank you for being a valued ULTAmate Rewards® member. We would like to take this opportunity to share some ULTAmate Rewards® program changes for 2014.
New 2014 Birthday Gift
Celebrate your birthday with a FREE full-sized mascara, compliments of CK One and ULTA! Look for your birthday gift coupon in an ULTA email at the beginning of your birthday month.* And don’t forget — you earn 2X points on everything you buy during your birthday month. Plus, if you’re a Platinum member, you’ll get an extra special birthday gift.
2014 Platinum Program
Experience Platinum perks through the end of 2015 by spending at least $400 at ULTA in 2014. Every pre-tax purchase you make counts toward the $400 threshold. This includes both online and in-store purchases – as well as Salon Services!
Platinum members enjoy these pretty perks:
- Earn points 25% faster (1.25 pts per $1 spent)
- Take advantage of special Platinum bonus offers, such as 3X points, Salon discounts, and free gifts
- Your points never expire while you’re a Platinum member
- Receive a special Platinum birthday gift coupon – $10 Off anything!
On February 23, we will no longer be accepting point redemptions for Salon Indulgences, as we are discontinuing that portion of our program. In lieu of Salon Indulgences, Platinum members will receive special Salon offers throughout the year. You have from now until February 22 to book and complete any Salon Indulgence appointments.
Remember, you will continue to earn ULTAmate Rewards® points on every Salon Service you purchase, and can redeem your points for discounts on any of our 20,000+ products in-store and online. Thank you again for being an ULTAmate Rewards ® member! We appreciate your business and hope you will continue to make ULTA your one-stop beauty destination.
The ULTAmate Rewards® Team
It’s great that we now get a birthday gift just like at Sephora, but the rest of the changes are a bummer. I do love being able to redeem my points, though. The Ulta rewards program is totally worth it. I like to save my points throughout the year so that I can redeem for higher end palettes during the Holidays. I was able to get the Naked 3 palette for less than $20 because of my points. The changes aren’t great, but I still prefer Ulta’s reward program to Sephorah’s. Are you an Ulta shopper? What do you think of the 2014 changes that Ulta is making? Let me know in the comments below.