Today I have the e.l.f. Studio Moisturizing Foundation Stick for review. I bought the Studio Moisturizing Foundation Stick in Ivory back in February when it was first released. I purchased the lightest shade because I had no tan in the heart of winter, and I had heard that the shades ran dark. According to e.l.f.: “This creamy foundation stick glides on effortlessly for adjustable, natural-looking coverage. Enriched with antioxidants and anti-aging ingredients Shea, Vitamin E, Cocoa, Grape, Avocado, Macadamia, and Aloe to nourish and hydrate the skin for a soft, smooth, and revitalized look. The twist-up component is easy to use and perfect for on-the-go beauty!”
I bought the Studio Moisturizing Foundation Stick because I was not thrilled with the Maybelline Fit Me Shine-Free Stick Foundation, but still wanted to try an easy, travel-friendly stick foundation. I hoped that this e.l.f. version would be better than the Maybelline version. Unfortunately, for me, it was much worse. I really don’t like the Studio Moisturizing Foundation Stick, and think it is a total dud. I have heard that there is some discrepancy between the shades, and that the darker shades perform much better. I only purchased Ivory, so I can’t say how the other shades do, but my experience was a pretty bad one.
First off, the e.l.f. Studio Moisturizing Foundation Stick smells. There is a big difference between e.l.f.’s Essential line and the Studio line. One of the major differences is that many Essential line products have a funky smell that the Studio line doesn’t have. The Studio Moisturizing Foundation Stick smells like the cheap $1 All Over Cover Sticks. It really turns me off the product, especially because it is priced at $6.
The formula is cakey and patchy and not smooth at all. It’s thick and sits on top of the skin instead of blending in. I’ve tried blending the Studio Moisturizing Foundation Stick with my fingers, a beauty sponge, and with a brush and all techniques looked pretty bad. Like I said, I first tried the product in the winter. It accentuated my dry areas and settled into lines and pores. It looked so bad, that I refused to wear it outside. I thought that maybe my skin was too dry from the cold weather and that it may work better in the warmer months, so I put it away for later. Well, it’s June and in the 90’s. I’ve tried the Studio Moisturizing Foundation Stick several times since, and my feelings about it haven’t changed. It’s a terrible foundation. I look ten years older with it on because it highlights every flaw. Calling it “moisturizing” is a joke. I blended it out on the back of my hand in the picture below. You can click to enlarge the picture to see how the Studio Moisturizing Foundation Stick sits on top of the skin and sinks into lines.
I purchased the e.l.f. Studio Moisturizing Foundation Stick during a half off sale, so it was only $3. In my opinion, even half off is too much to pay. There are several very positive reviews of the Studio Moisturizing Foundation Stick on e.l.f.’s website, as well as other places online. Maybe the Studio Moisturizing Foundation Stick works for some people, but for me, it was terrible. My advice is to skip this one entirely. Dry skin girls will find it too drying and it will accentuate dry or flaky patches. Oily skin girls will find it too smothering and it will crease up almost immediately. Sorry e.l.f., but it’s back to the drawing board with this one.