I was perusing e.l.f.’s website recently and noticed that there were several new items listed for Summer and Fall. I think that there are some really neat offerings. I rounded up the lot conveniently in one post so you can see what’s new and interesting from e.l.f. All of these images and product description came from eyeslipsface.com, so be sure to check the website for more details on any of these products.
First up are a couple of limited edition products. I am kind of surprised because I don’t remember e.l.f. offering LE products, other than during the holidays. I’m not sure how long these items will be up, but they are definitely available at the tine of this posting. First is the LE e.l.f. Studio SPF 20 Face Primer- “Fills in fine lines and helps prevent sunburn. Transform your face into a flawless and smooth canvas with the SPF 20 Face Primer. Developed to combat excess oil, flaky dryness, enlarged pores and fine lines to result in a natural and youthful looking radiance.” The 13.7g bottle is listed at $6.00. The regular Studio Primer is pretty decent silicone primer, so if the only difference is that the LE version has SPF, this would be a great option.
Also limited edition for e.l.f.’s 10th anniversary is the LE e.l.f. Studio Luxe Brush Collection- “Our most luxurious brushes ever are a must-have for any girl on the go! 7 ultra-luxe professional-grade full-size brushes for eyes, lips, and face come complete with a sleek faux-leather clutch – big enough to hold your phone too! Set includes: Powder Brush, Blush & Bronzer Brush, Foundation Brush, Defining Brush, Eyeshadow Brush, Eyeliner Brush, and Lip Brush.” The brush set was listed at $45, but is now available for $35. I don’t know the differences between these brushes and the normal Studio line, but I can say that e.l.f.’s Studio brushes are very nice and a great deal at $3 each. These brush handles do look pretty sleek, and the matching clutch is a nice touch. I don’t know that I would pay $35 for it, though.
New for the eyes is the e.l.f. Essential Volumizing & Defining Mascara- “This mascara creates voluptuous lashes that are full and defined. The vitamin B&E enriched formula conditions lashes, and the silicone brush effortlessly combs through lashes, coating them evenly for a rich finish.” I’m thinking that this may be a combo of the e.l.f. Essential Volumizing mascara and Essential Lengthening & Defining Mascara. I have not had great luck with e.l.f. Essential line mascaras in the past, but this one might be decent. This mascara is listed at $2.
An interesting new addition is the e.l.f. Studio Waterproof Mascara Top Coat- “This clear top coat instantly gives any mascara a long-lasting, waterproof finish. The Vitamin E enriched formula conditions lashes to help maintain their softness. The silicone brush easily combs through lashes while evenly coating them with this lightweight waterproof shield.” I love this idea. Being able to transform any mascara to a waterproof version for the day is wonderful if it works. I don’t know how it actually performs, but I am hoping that this one is a winner, especially because it is only $3.
From the Mineral line, here is the e.l.f. Pressed Mineral Foundation- “Create long-lasting, lightweight coverage with this hydrating foundation. The innovative pressed powder design creates a silky smooth texture that blendable for everyday wear. Infused with Vitamin E to help nourish the skin for a more revitalized feel.” I am a fan of e.l.f.’s new-ish Pressed Mineral Blush (a review is coming) and of their Studio Pressed Powder, so I have a feeling that this Pressed Mineral Foundation is going to be a nice option for those who like powder foundation. It is listed at $8 for 12g, and comes in 13 shades.
Also from the Mineral line is the e.l.f. Mineral Waterproof Shadow Liner- “Enjoy hours of long-lasting waterproof color with this shadow liner infused with Vitamin E and Aloe to condition the eye. Smudge on as a liner or blend in as an eyeshadow for bold, rich color. The creamy texture glides on smoothly for easy application for waterproof color that won’t smudge, run, or fade throughout the day.” I am willing to give the Mineral Waterproof Shadow Liner the benefit of the doubt, but I hated the e.l.f. Studio Waterproof Eyeliner Crayon, so I don’t have much confidence. I really hope that e.l.f. learned and that this is a completely different formula than the Studio Crayon. There are 8 shades, and they are $3 each.
The last product I have to show is the e.l.f. Studio Hydrating Under Eye Primer- “Primes the under eye area to help prevent concealer from setting into fine lines and wearing off. Infused with Vitamins C & E, Shea, Green Tea, Aloe, and Ginko Biloba to nourish and condition the skin. The sheer, silky smooth texture reduces the appearance of fine lines, puffiness, and wrinkles.” I think that this type of product is a step in the right direction for e.l.f. I have no idea how well it performs in real life, but I would like to see more of this type of thing in the future. One thing, though, is that this contains mineral oil. I would have preferred if e.l.f. had left it out. The Under Eye Primer is 10g for $3.
So, that’s it for my roundup of what’s new from e.l.f., and I hope that you saw something that interested you. Again, check out eyeslipsface.com for more details and to purchase any of these items. July is e.l.f’s 10th anniversary, so they have been offering sales and specials all month. Now though 7/21/14, get 20% off of a $20 purchase and 30% off of a $30 purchase site wide. I think e.l.f. is also going for 2x the cash back reward on Ebates.com. (If you aren’t signed up for Ebates, check the sidebar on the right hand side of this page for my referral link located right under my Ipsy referral link. It’s free and awesome. Click here to read my post explaining all about it.) I am excited to see what else e.l.f. will have for us as we transition into Fall. I think this is a good start.