New from e.l.f. Spring 2015


There are several new products available on for e.l.f.’s Spring 2015 line up, and I wanted to show some of them to you today.  I think that e.l.f. has really been trying to step it up over the last couple years and cater to a more sophisticated crowd.  I think these products fall right in line with that goal.  I am interested to see how well e.l.f. did with the quality of these items because some of them look like good options for an inexpensive alternative to other brands.  Let’s take a look.

e.l.f. Skincare

e.l.f. Skincare

First off, let’s talk skincare.  E.l.f. has launched a new skincare line.  According to e.l.f.: “Purified water and essential nutrients help hydrate and nourish for glowing, healthy looking skin. These products are infused with skin nourishing Jojoba, Aloe, Vitamin E, and Cucumber to sooth and protect delicate skin.  They are also rich in antioxidants such as Shea Butter, Grape, and Orange.”  Currently e.l.f.’s skincare line includes four products:

  • e.l.f. Skincare Illuminating Eye Cream- $10.00
  • e.l.f. Skincare Soothing Serum- $12.00
  • e.l.f. Skincare Daily Hydration Moisturizer- $8.00
  • e.l.f. Skincare Nourishing Night Cream- $12.00

E.l.f does plan on introducing more products into the line as time goes on, including makeup remover cloths and even a BB cream.  You can buy any the four products individually at the prices listed above, or buy all four at once in the Full Skincare Regimen Set for $42.

e.l.f. Studio Lock On Gel Liner

e.l.f. Studio Lock On Gel Liner

Next up is the new e.l.f. Studio Lock On Gel Liner.  E.l.f. says: “This unique gel-based eyeliner is smudge-resistant, fade-proof, and lasts all day. The creamy formula can create bold lines or can be blended with the sponge-tip applicator for a smoky look. Provides a long-wearing, high-performance look on both the inner rims and eyelids.”  So, one side of these gel pencils have an attached sponge tip smudger for smokey looks.  The Lock On Gel Liner retail for $3.00, and shades include:

  • Yes to Nude
  • Get it Green
  • Want it Brown
  • Plum Please
  • Need it Navy
  • Crave it Black
e.l.f. Studio Ultimate Kabuki Brush

e.l.f. Studio Ultimate Kabuki Brush

Something that I am particularly interested in is the new e.l.f. Studio Ultimate Kabuki Brush.  “A true beauty multi-tasker, this brush works for blending, highlighting, contouring, and stippling.The densely compacted bristles distribute powder evenly to create a smooth and soft-focused finish. Flat edges fit the contours of your face while curved corners allow for targeted, precise application. The soft bristles of this Taklon brush are vegan-friendly and easy to clean.”  This is a little pricey for e.l.f. at $10.00, but it is a unique brush for this price point and cheaper than similar brushes on the market.

e.l.f. Studio Intense Ink Eyeliner

e.l.f. Studio Intense Ink Eyeliner

Next up is the e.l.f. Studio Intense Ink Eyeliner. According to e.l.f.: “This quick-dry formula instantly enhances the lash line with rich and long-lasting color. The felt tip pen allows you to create a sleek or bold line with complete precision. It glides on smoothly without smudging, feathering, or running!”  The Intense Ink Eyeliner retails for $3.00.  I wonder how the formula differs from the Essential Waterproof Eyeliner pen.  This version is a thicker pen, so it will definitely handle differently if nothing else.

e.l.f. Studio HD Mattifying Balm

e.l.f. Studio HD Mattifying Balm

There are other products like the new e.l.f. Studio HD Mattifying Balm on the market, but they have had varying success, so it will be interesting to see how e.l.f.’s version does.  According to e.l.f., the Studio HD Mattifying Balm “Minimizes the appearance of pores, mattifies skin, and absorbs excess oil for a shine-free, flawless look. The clear formula is infused with Vitamin E, Jojoba, Almond, and Grape to help nourish the skin. This portable mirrored compact is perfect for oil control touch ups on-the-go.”  It retails for $6.00.  If you are a fan of the Mally Face Defender (for example) then definitely try this one out for much less money.

e.l.f. Essential Instant Lift Brow Pencil

e.l.f. Essential Instant Lift Brow Pencil

The last product I have to tell you about today is the e.l.f. Essential Instant Lift Brow Pencil.  I would like to try it to see how it compares to the It Cosmetics Brow Power pencil, because they look quite similar.  Here’s what e.l.f says: “This slim mechanical pencil shapes, defines, and fills in brows for a natural, polished look. The dual-sided design applies color with the fine tip liner on one side and tames and combs brows with the other to create natural and defined-looking eyebrows.”  The Instant Lift Brow Pencil comes in three shades: Taupe, Neutral Brown, and Deep Brown and retails for $2.00.

Those are a lot of new products to explore from e.l.f.’s Spring 2015 lineup.  Everything that I mentioned today is available at  I don’t know when or if they will be released to Target stores.  I don’t know about you, but I am interested in most of these products.  I think e.l.f. is being pretty smart with the items that they are introducing lately.  They are definitely trying to appeal to a wide audience.  It also looks like they have updated some of their Essential line brushes.  I vastly prefer the Studio line over the Essential line and don’t really even bother with the latter, but it is worth a mention for those who use the Essential brushes.  Did any of these new products catch you eye?  Are you thinking of placing an order?  Have you already gotten any of these items and have an opinion on them?  Let me know in the comments below.


One response »

  1. Pingback: Great New Brushes from e.l.f. Now Available | Beauty in Budget Blog

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