E.l.f. is at it again with even more new products for Summer 2015. There are some exciting new additions that you are going to want to pay attention to. E.l.f. continues to step it up with products that are interesting and of the moment. They have definitely raised their prices overall, with many of their new items falling in the $5-$10 range. To be fair, though, all drugstore brands continue to raise their prices, so e.l.f. is still a bargain. You can find all of these new products at the What’s New section on eyeslipsface.com. So let’s take a look.
Last Spring, e.l.f. introduced their Studio Blush Palettes. You can read my review of these palettes by clicking the link. The blushes can snap in and out of the palette, and many wondered what e.l.f. was planning to utilize that feature. Well now e.l.f. has released several new products that (from what I can tell) can fit interchangeably in these square palettes so that (theoretically) you can create a full face of makeup in one palette. The first new product of this style is the e.l.f. Studio Bronzer Palette. According to e.l.f., “This beautiful bronzer palettes holds 4 gorgeous shades to mix and match throughout the year for a custom-blended glow. With a mixture of matte and shimmer finishes, you can achieve a professional look every time. The pigmented colors are great for contouring, shading, sculpting, and highlighting.” This looks like a decent bronzing palette for those with light skin. Right now there is only one version of this palette, but hopefully e.l.f. will soon release more shades for those with darker skin. The e.l.f. Studio Bronzer Palette retails for $6.
Next up is the e.l.f. Studio Contour Palette. “This beautiful contour palette holds 4 gorgeous shades to mix and match for a custom, defined look. The pigmented colors are designed for contouring, shading, sculpting, brightening and highlighting the eyes, cheekbones, nose, and jawline to slim and enhance features. Infused with Vitamin E to help nourish for gorgeous-looking skin.” Contouring is all the rage right now, so this is certain to be a very popular product. It looks like all of these shades are matte, though there might be a satin shimmer in the lightest highlight shade. It is hard to tell online. Again, there is currently only one version of this palette available, but the shades are in a pretty wide range, so it should suit more skin tones that the Bronzer Palette. The e.l.f. Studio Contour Palette is also $6.
The final set of products that have been released in this quad style are the e.l.f. Studio Foundation Palettes. Here is what e.l.f. has to say: “This gorgeous foundation palette holds 4 complimentary shades to mix and match for custom-blended color year round. The creamy formula glides on effortless for adjustable natural looking coverage. Enriched with Shea, Vitamin A, C, & E and other nourishing ingredients to help skin feel soft, smooth, and revitalized.”
The palettes are available in:
Okay, so I have to admit that I am a little skeptical about these palettes. The foundation looks very thick and creamy, more like concealer than foundation. From the pictures online, they look kind of greasy and look like they would be hard to blend out. I am reserving my judgement for when I actually see these in action, but I am not as excited about the foundation palettes as I am the other two. Pricing remains consistent at $6.
Not only has e.l.f. released a bunch of new brushes over the last few months, but now they also have the new Studio Blending Sponge. “Flawlessly applies makeup for professionally even and smooth-looking skin. Great for creating a full coverage base, contouring or layering color. This durable sponge is washable and reusable, and perfect for use with all formulations including creams, liquids, and powder foundations, concealers or blush. The comfort curve fits perfectly in the hand and is great for controlled application so your hands always stay clean. Works great with your favorite e.l.f. foundations and concealers!” This looks like a pretty basic beauty blending sponge, and at $5, I am not sure what sets e.l.f.’s version apart from brands like Real Techniques, SOHO, and Ulta at the same price point. I’m just sayin’.
Anyone interested in a mood ring for your lips should check out the new e.l.f. Studio Gotta Glow Lip Tint. According to e.l.f. “This innovative lip tint reacts with the chemistry of your lips to deliver a personalized, perfect shade of pink! The ethereal hue gives a sheer flush of color that enhances the natural beauty of your lips. The gel-based formula glides on smoothly and is infused with Shea Butter to moisturize and nourish.” This should be popular with the younger e.l.f. customer who hasn’t yet experienced a lip product that changes shade based on PH balance and can appreciate the novelty of it. Personally I’ve never been a big fan because I find them to all be in an unflattering (for me) range of pink, whether it’s from Smashbox, Physicians Formula, or e.l.f., so I’ll pass. The e.l.f. Studio Gotta Glow Lip Tint is $6.
Another new product is the e.l.f. Studio Perfect Finish HD Powder “This versatile translucent pressed finishing powder sets makeup, reduces shine, and mattifies skin. The microfine particles fill in fine lines and blur imperfections to create a soft focus effect on the skin. This powder is designed to be used with high-definition camera technology but is also perfect for everyday wear. Includes a sponge and mirror for on-the-go touch-ups!” I wonder how this compares to the sheer e.l.f. Studio High Definition Powder. Obviously that one is loose powder and this one is pressed, but I wonder what the other differences are, because the loose powder version is very good. Hopefully this new pressed HD powder is just as high performing. The e.l.f. Studio Perfect Finish HD Powder retails for $6.
I am sure that you all know by now that I love the e.l.f. Essential Smudge Pot Cream Eyeshadows, especially in Cruisin’ Chic. I have mentioned them several times, and have a full review and swatches of 6 of the shades. E.l.f. recently released two new shades in Wine Not and Coco Cutie. Wine Not is pictured on the left, and Coco Cutie is on the right. They are fantastic shadows, so I may have to pick up these new shades sooner rather than later. The e.l.f. Essential Smudge Pot Cream Eyeshadows are $3 each.
Last, but certainly not least, are four new 10-pan Eyeshadow Palettes from the e.l.f. Studio line. From e.l.f., “Achieve both beautifully bold or subtle everyday eye looks with these perfectly curated 10 eyeshadow shades. This collection of hues is ideal for shading, highlighting, and defining the eyes. These silky-smooth shadows can be used as a liner, on the lid, and in the crease of the eye for an expertly contoured and blended look.” The new palettes are:
- Mad for Matte- a collection of neutral matte shadows with a good range of light to dark shades
- Everyday Smoky- a cool-toned neutral palette with several smoky grays and cool browns
- Party Ready- a good mixture of neutral and brightly colorful shades with the potential for some versatility
- Need It Nude- a warm-toned neutral palette with a lot of gold and brown shades
With the exception of the all-matte palette, these 10-pan palettes look to be a mix of matte, satin, and high shimmer finishes. These look like great palettes for beginners or people who don’t have a lot of makeup. There are a lot of neutral shades in this mix, so you may feel like you already have these shadows in your collection from other brands. Certainly if you have any of the Naked palettes, you can skip Everyday Smoky and Need It Nude. I think Party Ready has a little bit more potential if you are looking for something different in this lineup. I am especially interested in seeing reviews on Mad for Matte. If it contains quality shadows that perform consistently, then it may turn into a must-have palette. Even at the full price of $10, a palette of 10 good neutral matte shadows is a bargain.
That is a ton of new products. There are definitely a few that I am interested in. One thing that I should note is that “New Products” are now excluded from any sales and promotions that e.l.f. offers. I do not know why they made this change. I think it is a horrible idea, a huge mistake, and I am really disappointed in e.l.f. for doing it. I actually haven’t gotten any new products all year from e.l.f. for that reason. I will probably cave eventually and place an order because I do want to try out all of the new products, but I wanted to be very clear that you should not expect to get any discounts on any of these products thanks to e.l.f.’s horrible new policy. Everything that I mentioned today is available at eyeslipsface.com. I don’t know when or if they will be released to Target stores. Did any of these new products catch you eye, and are you thinking of placing an order? Have you already gotten any of these items and have an opinion on them? Let me know in the comments below.