Today I want to talk about the e.l.f. Daily Hydration Moisturizer. E.l.f. launched a brand new skincare line earlier this year with four products. The line has now been expanded to six products, and e.l.f. will be adding more in the future. I’ll admit, I was pretty skeptical at first. Super cheap skincare makes me wary, and I wasn’t sure if e.l.f. could pull it off. The e.l.f. skincare line has gotten some good reviews though, so I thought it was time to give it a try. Because of my dry skin, I figured the best way to test the waters of e.l.f.’s new skincare line would be to try some moisturizer. I use Micheal Todd True Organics at night, but I am willing to try different things for daytime. I picked up the e.l.f. Daily Hydration Moisturizer, not really knowing what to expect.
Before we talk formula, let’s talk packaging. I love the overall look of the skincare line. The light blue shade reminds me of a spa. I am used to e.l.f.’s cardboard packaging that, while functional isn’t anything special. They really stepped it up with the skincare line. The light blue box is plastic with a touch of translucence. Though obviously it has nothing to do with the products itself, the new style made the product feel more legit somehow. Unfortunately, I wasn’t a fan of the actual product design. While I love that the moisturizer comes in an opaque tube with a pump that is ideal for keeping ingredients stable and avoiding contamination, it’s not designed well. There is no tube attached to the pump, so you have to keep the moisturizer vertical with the pump upside down or else it will stop pumping after a few uses. The base isn’t quite wide enough, so it keeps trying to tip over and it’s uncomfortable in the hand trying to pump upside down. E.l.f. may want to consider a re-design.
Here is what e.l.f. has to say about the Daily Hydration Moisturizer: “This lightweight, lightly scented moisturizer helps hydrate and nourish for glowing, healthy looking skin. Infused with Purified Water and skin-nourishing Jojoba, Aloe, Vitamin E and Cucumber to help soothe and protect the delicate skin area. Rich in antioxidants such as Shea Butter, Grape and Orange.” There are two flaws in the formula, right off the bat. First is that the moisturizer does contain fragrance. Now, it is a light, clean scent that I actually really like, but fragrance is never desirable in skincare. The second, more glaring flaw is that this daytime moisturizer does not contain any SPF. Come on e.l.f., you can do better than that. Other than those issues, I do like the formula. I don’t think that it is as lightweight as e.l.f. claims. The formula is actually pretty thick going on, and it melts into the skin leaving a nice level of hydration. I think it may be too much for someone with oily skin. Normal and dry skin will enjoy the feeling. I thought that the hydration lasted most of the day and I had no issues applying makeup over it.
Unfortunately, while I liked the e.l.f. Daily Hydration Moisturizer it ended up breaking me out. While I don’t have overly sensitive skin, I have had reactions to certain products in the past, so others may not have any breakouts with the e.l.f. Daily Hydration Moisturizer. For me, though, I am going to have to pass it on. The moisturizer does have some good points, so I don’t want to call it a dud, but I had enough issues with it that I can’t really recommend it either. The e.l.f. Daily Hydration Moisturizer is $8, regular price. I think that considering the price, it has a decent formula, but there aren’t any ingredients that will knock your socks off. It’s not hard to find comparable skincare at the drugstore and you will definitely find better, though at a higher price point. If you are still curious and your skin is not oily or sensitive, try to catch it on a sale.