Tag Archives: Jordana fall 2013

Jordana 12HR Made to Last Liquid Eyeliner Pencils


Jordana 12HR Made to Last Liquid Eyeliner Pencils

Today, I want to finally get around to reviewing the Jordana 12HR Made to Last Liquid Eyeliner Pencils.  Jordana came out with several products for Fall and I’ve been very pleased.  You are probably sick of hearing about the Twist & Shine Balm Stain in Cranberry Crush by now, and I mentioned Continuous Almond from the new 12 HR Jumbo Eyeshadow pencil line in my monthly favorites last month.  Jordana is still on a roll with these 12HR Made to Last Liquid Eyeliner Pencils.  They are really great.

Here is what Jordana has to say about the 12HR Made to Last Liquid Eyeliner Pencils: “Intense, Instant Color Eyeliner that is Water & Transfer Resistant and Made to Last (Up to 12 hour wear).  Smooth-Gliding Pencil For Precise Application. Paraben-Free. Made in USA.”  Pencils designed to give you the same intense color as a liquid liner, they have a creamy formula that glides onto the lid with ease.  Even on the waterline, there is no tugging or pulling needed to get the color to show up.  They take a minute to set, so you do have some time to smudge them out and work with them.  Once set, these babies don’t budge at all.

I definitely think that the Jordana 12HR Made to Last Liquid Eyeliner Pencils perform as well as higher end liners like Urban Decay 24/7 liners and Stila Smudge sticks.  You know how much I love NYX Slide-On liners, but these may just be better.  Jordana products are some of the least expensive items in the drugstore. At full retail price the pencils are only around $3.  I really want to stress the low price of these liners because it’s easy to forget when they perform as well as liners that cost $18 or more.

The three shades that I purchased are Charcoal Definition, Jade Jewel, and Espresso Last.


Jordana 12HR Made to Last Liquid Eyeliner Pencil in Charcoal Definition

Charcoal Definition is a Steely Gray, metallic liner.  I wanted an alternative to black that was still smoky and that’s exactly what this shade is.  It’s not silver, and it smokes out for a beautiful look.


Jordana 12HR Made to Last Liquid Eyeliner Pencil in Jade Jewel

Jade Jewel is a gorgeous deep metallic emerald green.  If you like green on the eyes at all, this is a must-have.  Gorgeous!  This jewel tone is also great for a smoky look that is perfectly on-trend.


Jordana 12HR Made to Last Liquid Eyeliner Pencil in Espresso Last

Espresso Last is a creamy chocolate brown.  This is a perfect brown liner for every day, and I’ll be getting a ton of use out of it.  Of the three shades that I purchased, this is the only one without any shimmer.


(L-R) Charcoal Definition, Jade Jewel, Espresso Last

Here are the swatches of the three shades.  See how pigmented they are!  They glide on so easily.  Jordana 12HR Made to Last Liquid Eyeliner Pencils have my vote as great drugstore bargains.  For half the price of most other drugstore liners, they outshine them all.  Definitely check them out.  I have only ever seen Jordana at Walgreens.  I believe that they are also sold at K-Mart and I know they are available online at cherryculture.com and walgreens.com.  Check out Jordanacosmetics.com for more information.

Spotted: New Jordana Fall 2013


Jordana Fall 2013

Before I get into today’s post, I wanted to remind everyone that Ulta’s 21 Days of Beauty is still going on.  Be sure to check their site so that you don’t miss out on any special deals that you are interested in.  While I was out and about this weekend, I stopped by Walgreens to see if they had the new WnW Tough Girl Beauty Army Collection.  No luck there, but I did spy some new products from Jordana for Fall.  I snapped some shots so that you can see what they have to offer.


Jordana 12HR Made to Last Liquid Eyeliner Pencil

First up, the Jordana 12HR Made to Last Liquid Eyeliner Pencils.  From Jordana’s website: “Intense, Instant Color Eyeliner that is Made to Last.  Smooth-Gliding Pencil For Precise Application.  Long-Lasting (Up to 12 hour wear) as well as Water & Transfer Resistant.”  Available Shades: Black Point, Espresso Last, Charcoal Definition, Purple Fix, Aqua Stone, and Jade Jewel.


Jordana Twist & Shine Moisturizing Balm Stain

Next is the Jordana Twist & Shine Moisturizing Balm Stain. “Moisturizing Balm Infused with a Light-Weight Stain.  Applies with a Glossy Finish then Transforms into the Perfect Flush of Color.  Long-Lasting, Retractable, No Sharpening Required.”  Shades include: Nude Chic, Sweet Pink, Tropical Frenzy, Candied Coral, Honey Love, Cranberry Crush, Rock n Rouge, and Terra Crave.


Jordana 12HR Made to Last Eyeshadow Pencil

And the final product for today, Jordana 12HR Made to Last Eyeshadow Pencils. “Long-lasting (Up to 12 Hour wear) Jumbo Eyeshadow Pencil.  Easy to use. Water-Resistant and Crease-Proof.  Shades: Eternal White, Stay On Black, Tenacious Brown, Continuous Almond, Pink Evermore, Prolong Purple, Aqua Last, and Endless Emerald.

With all of these new products at such great prices, of course I had to make a small purchase.


Jordana Haul

I didn’t get everything, but I did pick up some of the liners, two lip balm stains and one of the jumbo eye pencils.  I am very interested to see how these products stand up to similar drugstore items.  It would be great if Jordana can dupe Revlon or NYX for an even lower price.  I’ve begun testing and am pleased so far.  I’ll let you know how it goes.